The INSANE Story of Lamborghini - the tractor tycoon who built Lamborghini cars after an argument with Enzo Ferrari. Lamborghini vs Ferrari would then be an ongoing business battle.
But this is the true story of Lamborghini and Lamborghini's history, and how a prisoner of war (Ferruccio Lamborghini) ended up building a very successful tractor business, and then pivoting to start a new company selling luxury sports cars.
This Lamborghini mini-movie is an epic entrepreneurial underdog success story, of how Lamborghini built a billion dollar brand from scratch, and became one of the richest men in the country through his innovation. But of course, as with any good business story, expect plenty of drama on the rise to the top!
Ferruccio Lamborghini is the man behind one of the biggest luxury car brands in the world. But what most people don’t know about him is that before he started making supercars, he actually had the biggest tractor company in Italy. And what even less people know is that before he was a tractor tycoon, he was a prisoner of war.
Ferruccio’s engineering skills are what helped him to create some of the best tractors in the world, but an argument with Enzo Ferrari is what made him change course and set out to create the best supercar in the world, leading to a huge ongoing battle between the two men.
00:00 | The Story of Lamborghini Begins (Prologue)
02:51 | The Tractor Tycoon (Chapter 1)
06:32 | The Ferrari Feud (Chapter 2)
09:56 | Engine Full of Bricks (Chapter 3)
13:09 | Disaster (Chapter 4)
14:49 | Legacy (Chapter 5)