WeWork had been one of the most valuable start-ups on the planet, and the founder believed he was the messiah who was going to solve the world’s problems. However… WeWork was now bankrupt, being sued for billions, and accused of being a cult. So, what really happened here?
This is a story of obscene wealth, power, and dead unicorns. And as we go deeper down this rabbit hole of the WeWork story, things will just get crazier and crazier.
Welcome to the spectacular rise and fall of WeWork, one of the most insane business stories you’ll ever hear. Adam Neumann had an unusual childhood to say the least, and his driving instructor actually commented “Either Adam Neumann will end up a millionaire, or in jail”.
In this video about the rise and fall of WeWork, we’ll look at how Adam got investors to put billions of dollars into his money-losing company that was not at all profitable. We’ll look at how Masa Son and Adam Neumann planned to build a company worth trillions, and become the world’s most valuable company… but instead crashed and burned in one of the biggest business failures ever.
What really happened with WeWork? And what is Adam Neumann doing now? So many questions about WeWork’s wild history will be answered in MagnatesMedia’s longest ever business movie.
00:00:00 - Intro
00:01:10 - Chapter 1: Knee Pads For Babies
00:03:46 - Chapter 2: Greendesk
00:10:20 - Chapter 3: Launch of WeWork
00:19:19 - Chapter 4: The Physical Social Network
00:29:53 - Chapter 5: Summer Camp
00:34:21 - Chapter 6: WeWorld
00:38:17 - Chapter 7: WeLive
00:40:58 - Chapter 8: Problems
00:45:32 - How To Manage Your Money Like The Wealthy
00:46:41 - Chapter 9: Masa Son - Unicorn Hunter
00:56:32 - Chapter 10: Increase The Crazy
01:04:32 - Chapter 11: Ego
01:11:11 - Chapter 12: WeCult
01:14:32 - Chapter 13: WeGrow
01:18:20 - Create Your Own Videos With Storyblocks
01:19:28 - Chapter 14: Project Fortitude
01:26:39 - Chapter 15: Fortitude Fails
01:31:10 - Chapter 16: The Shocking Economics of WeWork
01:34:23 - Chapter 17: IPO Madness
01:42:47 - Build Your Own YouTube Empire
01:45:47 - Chapter 18: IPO Backlash
01:52:37 - Chapter 19: Adam Leaves
01:57:09 - Chapter 20: Life After Adam
02:01:36 - Epilogue: The Comeback