How did IKEA start? How IKEA become so successful? What is the IKEA effect and the weird psychology behind IKEA's success? What's the deal with IKEA's weird corporate structure to save on taxes?
When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies.
And every year, IKEA sells more than $50 billion worth of everything from chairs, to bookcases, to Swedish meatballs. Today, IKEA is the largest furniture retailer in the world, and oddly also among the world’s 50 largest restaurant chains.
But it all started with a dyslexic farm boy who started selling matches for pennies. IKEA has a remarkably uplifting story, and there’s tons of genius business strategies along the way. But, there is also a darker side to IKEA - and the man who started it (Ingvar Kamprad). IKEA’s beloved founder has ties to the Nazi party, and the company has been accused of avoiding billions in taxes, and even using forced labor. And quite suspiciously, IKEA is essentially the 4th largest charity in the world (Stichting INGKA Foundation).
This is the crazy true success story of IKEA & billionaire Ingvar Kamprad. And it begins, with a horrible tragedy... I hope you enjoy this journey through IKEA's INSANE history, brought to you by MagnatesMedia.
00:00 - Prologue (The IKEA Story)
01:09 - Chapter 1: A Tragic Beginning
06:07 - Chapter 2: Changing The Game
12:11 - Chapter 3: The Swedish Furniture Wars
15:54 - Chapter 4: The IKEA Effect
19:00 - Chapter 5: An Empire By Design
23:39 - Chapter 6: Tax Troubles
26:33 - Chapter 7: The Ghost of The Past