MagnatesMedia | Juul - How Big Tobacco Became Big Vapin

In 2018, Juul was a $38 billion company with an ambitious mission: To give the world’s 1 billion cigarette smokers a better, healthier alternative.

But just five years later, Juul’s value had plummeted 95% below its peak, and its mission statement now had an extra sentence: to “combat underage usage of [their] products”. Because despite Juul’s good intentions, they got millions of underage kids addicted, and created a whole new generation of smokers.


This is the story of two young entrepreneurs who set out to destroy Big Tobacco - but who ultimately ended up becoming Big Tobacco.


So get ready, because the rise and fall of Juul is going to be a wild ride.


00:00 - Juul: A Villain Origin Story (Intro)

01:42 - Chapter 1: The Idea

03:48 - Chapter 2: Ploom

06:01 - Chapter 3: The Perfect Product

09:14 - Chapter 4: Going Viral

17:08 - Chapter 5: Big Tobacco

21:44 - Chapter 6: Crisis


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