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WSJ | Inside Elon Musk’s Fascination With ‘X’

Elon Musk changed Twitter’s name to X in late July, marking a major change for the social media company.

2023-08-07 19:00:00 - Wall Street Journal

His fascination around ‘X’ dates back to 1999, when he envisioned X.com as a banking site with the potential to become a one-stop shop for financial services. But why is Musk bringing it back?


WSJ explains what the site’s past could signal about its future.


00:00 | Musk’s favorite letter

00:40 | x.com overview

03:04 | What it means for Twitter

04:27 | What’s next?

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