Elon Musk changed Twitter’s name to X in late July, marking a major change for the social media company.
His fascination around ‘X’ dates back to 1999, when he envisioned X.com as a banking site with the potential to become a one-stop shop for financial services. But why is Musk bringing it back?
WSJ explains what the site’s past could signal about its future.
00:00 | Musk’s favorite letter
00:40 | x.com overview
03:04 | What it means for Twitter
04:27 | What’s next?