Here's how it happened to thousands of people in San Francisco just a few years ago. You're with a trusted friend; maybe on a hike, or sitting in a bar or just hanging out. Out of nowhere, your friend asks you: "Can you keep a secret?" Of course you reply that you can.
Your friend hands you a small black sleeve, about the size of a credit card. On one side of the sleeve is a geometric pattern. On the other side, the words "Absolute Discretion".
Inside is a security card. Printed with a website and a code. Later that night, you go to the site and enter the code.
The website responds with: "Congratulations. You've been invited to the Latitude."
What happens next, changes you forever.