horizon 8 months ago
business documentaries #Technology

How Apple Manipulates You

Apple has done one thing really well: they’ve made themselves a “cool” brand, that’s why 87% of teens in the US today have an iPhone.

But just like the popular kids in 7th grade, you have to be a bit manipulative in order to become “cool”.

Does Apple really have the consumer’s best interest at heart?

They’ve built a brand on being “the good guy” in a sea of bad actors within the tech world. 

But what have they really accomplished?

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