Apple Intelligence is the latest big thing from Apple.
They talked about it during their Worldwide Developer Conference, the iPhone 16 event, the iMac announcement, the Mac mini announcement, and the MacBook Pro announcement.
It has also been featured in tv ads, social media ads, and billboards. But according to a survey from CNET, 73% of iPhone owners say new AI features add little or no value to their phone experiences.
In fact, many users don’t even know what Apple Intelligence is. So let’s talk about where Apple went wrong.