The document leak keeps getting wiped off the internet, but I was able to save a copy Rosanna Pansino posted before it was nuked. According to her, at least two anonymous former Mr. Beast employees allege that this is real. So here y'all go.
00:00 - Intro
00:35 - Hi, I'm MrBeast
01:27 - This is not a rulebook
01:51 - Prelude (idk what this means)
02:44 - What is your goal here?
03:10 - Idc about traditional media
04:13 - Hours worked is irrelevant
04:38 - I only want "A-Players"
05:24 - Chapter 1: YouTube Virality
06:06 - What is CTR
06:24 - What would get clicks
07:01 - Expectations
07:46 - What is AVD
08:16 - First Minute
09:04 - Minutes 1-3
10:10 - Minutes 3-6
10:44 - Back Half Content
11:19 - What this means and visuals
13:03 - "Wow" Factor
14:14 - Chapter 2: Creating Content
17:13 - Video everything
18:20 - SAY THE NEGATIVES
18:34 - It's your fault
19:36 - I am not always right
22:10 - Critical Components
23:26 - Communication Lines
24:33 - Creativity Saves Money
26:03 - Always have a backup day
26:59 - Don't take anything at face value
27:49 - Higher form of communication
28:49 - Own your mistakes
29:31 - Nothing comes before your prios
30:05 - USE CONSULTANTS
30:49 - Math Science Vision Approvals Budget
30:58 - No does not mean No
31:44 - Work on multiple videos everyday
32:13 - Be able to hold a camera
32:50 - 1 out of 10 good. 10 out of 10 bad.
33:44 - Random things you should know Pt. 1
36:13 - Chapter 3: Creative
37:31 - What is the goal of our content?
38:43 - What makes good content?
40:01 - How to measure the success of content
41:28 - Formats
43:23 - Who is our audience?
44:29 - You should watch our videos
45:16 - Brand deals are content
46:41 - UNDERSTAND CULTURE
48:54 - It's okay for the boys to be childish
49:12 - Random things you should know Pt. 2
49:51 - Chapter 4: Your Career