This video is about Apple, but mainly; it’s about Tim Cook.
His journey, and how he carried a legacy to greater heights than anyone thought possible. Apple, completely and utterly, would not exist without Steve Jobs; and though his gifts to the world can be seen in the incredible technology of his legacy, the Mac, the iPod, the iPhone… The greatest thing he ever did… *for Apple*… was Tim Cook.
Steve was the visionary, the enigma, the polarizing leader that bent the world, and the people around him, to his vision of perfection… but Tim… Tim is the workhorse in the background, the logistics genius, the leader that finds perfection *in* the people and technology around him, and gets the job done.
Steve Jobs made Apple. Tim Cook made Apple the most successful company on the planet.
Here’s how he did it.