horizon 1 year ago
business documentaries #Business & Strategies

Why Did Angry Birds Go Bankrupt?

Angry Birds is now completely and utterly irrelevant. If you could travel back in time and tell this fact to somebody in the early 2010s, they simply wouldn’t have believed you. That’s because a decade ago, Angry Birds was more than just the #1 mobile-game series of all time.

Angry Birds was a true media empire with games, toys, movies and more. But Now? The name “Angry Birds” is nothing but a distant memory. The brand has rapidly faded into irrelevance, and is now a forgotten relic of the Internet’s past.


At this point, the only hope for the company is in relying on the nostalgia factor of the joy we all felt a decade ago playing such a unique title.


Here is a transcribed version of Rovio’s full Twitter message about the change, which is a little difficult to read in the tweet:


We have reviewed the business case of Rovio Classics: Angry Birds, and due to the game’s impact on our wider games portfolio, we have decided that Rovio Classics: Angry Birds will be unlisted from the Google Play Store on Thursday, February 23.


Additionally, the game will be renamed to Red’s First Flight in the App Store pending further review. Rovio Classics: Angry Birds will remain playable on devices on which the game has been downloaded, even after it has been unlisted.


We understand that this is sad news for many fans, as well as the team that has worked hard to make Rovio Classics: Angry Birds a reality. We are extremely grateful to the Angry Birds fans who have shown their love of the brand and this game from the beginning.


We hope those fans can continue to bring that passion to our live Angry Birds slingshot games such as Angry Birds 2, Angry Birds Friends, and Angry Birds Journey, where our goal every day is to craft the best possible experience for players.


The end is here...


Horizon
2.99K subscribers