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NBC News | Is this The End of Google Search?

A perfect storm is coming for Google Search.

Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers' go-tos.


All while Microsoft and Satya Nadella try to steal share and make the "800-pound gorilla" dance. It pays billions to Apple to maintain its position.


This week on TechCheck, how to lose a lead -- is this the end of Google Search as we know it?

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