Why Jaws and Barbie were such Blockbusters
The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing, posters, ads, trailers.
2023-09-28 19:00:00 - Vox
There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy.
But it was also completely overwhelming. At times it felt inescapable.
Barbie’s marketing felt different. And in some ways it was, but it owes a lot to the blockbusters that came before...