john-coogan 2 years ago

Why 87.6% of Businesses Fail

This is a super broad video, but hopefully it creates a framework. Big investors really do think about these 6 steps when considering an investment. If you can convince them that you will be able to pass all 6 hurdles, they will probably back you!

00:00 - Intro

00:58 - Level 1| Product

03:20 - Level 2 | Demand

05:35 - Level 3 | Profitability

08:31 - Level 4 | Marketing

11:47 - Level 5 | Scale

14:14 - Level 6 | Platform

John Coogan
225K subscribers