Upper Echelon | The Dark Reality of Advertising
After a leaked pitch deck from Cox Media Group was discovered, the concept of devices listening to our private conversations in order to serve up advertising has taken on a whole new light.
2024-08-30 19:00:00 - Upper Echelon
The question that major companies are asking, is no longer "How do we make the ads more targeted"... the question they asking, is now "how do we use the technology we have, without triggering customer paranoia.
We are now in a digital age where your devices will directly listen in on your everyday conversations, identifying keywords, and serving you advertisements that they know you are most likely to buy.