The WAVE building is located in the Gangnam-gu area in Seoul, which is the Korean version of New York’s Time Square. The location is also sometimes referred to as K-pop Square as the screen often features K-Pop content.
The display the LED’s create, is called an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once you occupy a specific vantage point.
The stunning 1,600-square-meter Screen is the world's largest 3D wave.