The Nazi Brothers Who Started Rival Shoe Companies
Adidas and Puma are two of the world’s most iconic sports brands, and yet they’re both based in this tiny town in Germany.
2025-02-02 23:00:00 - MagnatesMedia
That’s because these two companies share a very controversial history - filled with betrayal, sabotage, and a sibling rivalry like no other. Adolf and Rudolf Dassler were brothers, but they ended up starting rival shoe companies, and becoming bitter enemies.
The history of Adidas and Puma was like a life-long chess match, where both brothers stopped at nothing to try and destroy the other. Even to this day, their family feud still divides the entire town where they were born, with one half backing Adidas and the other backing Puma.
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