music-video 33 years ago

The KLF | What Time Is Love? (1990)

"What Time Is Love?" is a song released, in different mixes, as a series of singles by the band The KLF. It featured prominently and repeatedly in their output from 1988 to 1992 and, under the moniker of 2K, in 1997.

In its original form, the track was an instrumental techno anthem; subsequent reworkings, with vocals and additional instrumentation, yielded the international hit singles "What Time Is Love? (Live at Trancentral)" (1990) and "America: What Time Is Love?" (1991), which respectively reached number 5 and number 4 in the UK Singles Chart and introduced The KLF to a mainstream international audience.

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