When MTV first launched, there simply weren’t enough music videos to fill their 24 hour format.
This forced the young channel to take a chance on previously-unknown-in-the-US artists to fill time, including A Flock of Seagulls, Adam and the Ants, The Buggles, U2, Spandau Ballet & Visage.
It paid off: within a couple of years a whole wave of videogenic British New Pop bands would take over the Billboard Chart, almost single-handedly creating what was called The Second British Invasion.
But even in the age of MTV, The Eurythmics were striking. Annie Lennox's orange close-cropped hair and sleek tailored suit stood apart from other female pop stars of the time.
The swirling darkness of their breakthrough single would define the sound of the 80s forever more.
This is New British Canon and this is the story of “Sweet Dreams (Are Made of This).”