A perfect storm is coming for Google Search.
Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers' go-tos.
All while Microsoft and Satya Nadella try to steal share and make the "800-pound gorilla" dance. It pays billions to Apple to maintain its position.
This week on TechCheck, how to lose a lead -- is this the end of Google Search as we know it?