MagnatesMedia | The Insane Truth About Ben & Jerry’s
It’s the early 1960’s, and two 12 year old boys called Ben and Jerry couldn't have imagined their friendship would lead to a business worth billions of dollars - the ice cream empire: Ben & Jerry's.
2024-12-13 18:00:00 - MagnatesMedia
In this Ben & Jerry's documentary, we cover the full history of Ben & Jerry's business, and this underdog business success story of 2 guys on their entrepreneurship journey.
Starting from their very first scoop shop, weird marketing strategies, their brutal battle with a competitor who tried to crush them, and their controversial political activism and sale to Unilever.
00:00 - Chapter 1: When Ben Met Jerry
01:28 - Chapter 2: The First Scoop Shop
04:28 - Chapter 3: Sledgehammer To The Gut
06:07 - Chapter 4: What’s The Doughboy Afraid Of?
09:38 - Chapter 5: Activist Ice Cream
15:20 - Chapter 6: Sell Out