Many of you are probably familiar with Tim Cook, the CEO of Apple. But you may not be familiar with how he got there. After all, Steve Jobs was the most iconic businessperson during his tenure at Apple.
With the ability to create blockbuster products like the iMac, iPod, and iPhone, and build multi-billion dollar companies like Apple and Pixar. He was often described as being an innovator, visionary, and genius.
With such a high level of charisma that he could distort reality and convince anyone to do exactly what he wanted. So, why then, did someone like Tim Cook become his successor?
At first glance, Cook was the complete opposite of Jobs. Quiet and reserved, with a background in operations and data analysis instead of products. And prior to becoming CEO, he wasn’t really one of the star players in Apple’s executive lineup. That title usually went to Jonathan Ive or Phil Schiller, who were often featured in Apple’s keynotes and promotional videos.
So how did he end up taking the top spot at Apple, by becoming the company’s CEO?
Well, that’s exactly what I’m going to explain in this video.
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