In this episode of Google Search News, John Mueller goes over recent developments in the Google Search world.
The page experience signal measures aspects of how users perceive the experience of interacting with a web page.
Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.
We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
Google Core Web Vital Report
Core Web Vital Report measures the aspect of web development reports like page speed, interactivity and Visual Stability. Core Web Vital metrics are such as:
Largest Contentful Paint (LCP)
The time interval between the start of the page load to a full load of your web content.
2.5 seconds is known as a "Good Page Experience".
First Input Delay (FID)
FID measures the user interactivity of site pages. A FID of fewer than 100 milliseconds is considered a good page experience and means your website traffic should click or visit any part of your website less than 100 milliseconds.
Cumulative Layout Shift (CLS)
CLS provides signals of your web visual stability.
When you reading online and suddenly are redirected outside or due to anunusual layout of the site. Google wants to improve that, so CLS measures that type of signal on sites.
Page Experience Signal
An older concept which you may know already such as:
Mobile-Friendly
A Mobile-Friendly site will provide a good page experience signal and helps to rank.
Safe-Browsing
The site must be secure and doesn’t contain malicious, harmful codes or scripts to get a good experience signal.
HTTPS
The site must be secured or encrypted with HTTPS to get Good Signal Status.
Ad Experience
Annoying ads or banners decrease the user experience so you need to place ads and banners in an appropriate way.
Stay tuned to hear about:
00:00 - Intro
00:44 - Episode Highlights
00:59 - Page experience & Core Web Vitals ranking change
03:30 - Video best practices
04:41 - Search Console updates
06:01 - More content!
07:06 - Google I/O
07:22 - Wrap up
08:04 - Regex/rejex bloopers :)
Page Experience & Core Web Vitals updates:
https://developers.google.com/search/blog/2021/04/more-details-page-experience
Core Web Vitals & Page Experience FAQs:
https://support.google.com/webmasters/thread/104436075/core-web-vitals-page-experience-faqs-updated-march-2021
The Almost-Complete Guide to Cumulative Layout Shift:
https://jessbpeck.com/posts/completecls
Video best practices
Get videos on Google with schema markup:
https://developers.google.com/search/docs/data-types/video
New resources for video SEO:
https://developers.google.com/search/blog/2021/03/new-resources-for-video-seo?hl=en
Video best practices for Google Search & Discover
https://www.youtube.com/watch?v=1Zqkz8Y_kFw
Search Console updates
Improved data filtering and comparison on Performance reports:
https://developers.google.com/search/blog/2021/04/performance-report-data-filtering?hl=en
Details on the page experience update: