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Google Search | Page Experience & Web Ranking Change

In this episode of Google Search News, John Mueller goes over recent developments in the Google Search world.

The page experience signal measures aspects of how users perceive the experience of interacting with a web page.


Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.


We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.


Google Core Web Vital Report

Core Web Vital Report measures the aspect of web development reports like page speed, interactivity and Visual Stability. Core Web Vital metrics are such as:


Largest Contentful Paint (LCP)

The time interval between the start of the page load to a full load of your web content.

2.5 seconds is known as a "Good Page Experience".


First Input Delay (FID)

FID measures the user interactivity of site pages. A FID of fewer than 100 milliseconds is considered a good page experience and means your website traffic should click or visit any part of your website less than 100 milliseconds.


Cumulative Layout Shift (CLS)

CLS provides signals of your web visual stability.

When you reading online and suddenly are redirected outside or due to anunusual layout of the site. Google wants to improve that, so CLS measures that type of signal on sites.


Page Experience Signal

An older concept which you may know already such as:


Mobile-Friendly

A Mobile-Friendly site will provide a good page experience signal and helps to rank.


Safe-Browsing

The site must be secure and doesn’t contain malicious, harmful codes or scripts to get a good experience signal.


HTTPS

The site must be secured or encrypted with HTTPS to get Good Signal Status.


Ad Experience

Annoying ads or banners decrease the user experience so you need to place ads and banners in an appropriate way.


Stay tuned to hear about:

00:00​ - Intro

00:44​ - Episode Highlights

00:59​ - Page experience & Core Web Vitals ranking change

03:30​ - Video best practices

04:41​ - Search Console updates

06:01​ - More content!

07:06​ - Google I/O

07:22​ - Wrap up

08:04​ - Regex/rejex bloopers :)


Page Experience & Core Web Vitals updates:

https://developers.google.com/search/blog/2021/04/more-details-page-experience


Core Web Vitals & Page Experience FAQs:

https://support.google.com/webmasters/thread/104436075/core-web-vitals-page-experience-faqs-updated-march-2021


The Almost-Complete Guide to Cumulative Layout Shift:

https://jessbpeck.com/posts/completecls


Video best practices

Get videos on Google with schema markup:

https://developers.google.com/search/docs/data-types/video


New resources for video SEO:

https://developers.google.com/search/blog/2021/03/new-resources-for-video-seo?hl=en


Video best practices for Google Search & Discover

https://www.youtube.com/watch?v=1Zqkz8Y_kFw


Search Console updates

Improved data filtering and comparison on Performance reports:

https://developers.google.com/search/blog/2021/04/performance-report-data-filtering?hl=en​


Details on the page experience update:

https://developers.google.com/search/blog/2021/04/more-details-page-experience


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