Dua Lipa | New Rules (2017)
"New Rules" is a song by English singer Dua Lipa from her eponymous debut studio album (2017). The song was written by Dua lipa, Caroline Ailin, Emily Warren and Ian Kirkpatrick.
2017-07-07 19:00:00 - Music Video
Kirkpatrick also handled the production and offered it to Lipa after it was rejected by multiple artists. The song was released through Warner Bros. Records for digital download and streaming on 7 July 2017 as the album's seventh single. It is an electropop and tropical house track with an EDM production that includes dance-pop beats and dancehall rhythms. The lyrics see Lipa giving herself a set of rules in order to get over a former boyfriend. Lipa stated that it was the breakup song that she wished she had when she was breaking up with someone.
"New Rules" was met with acclaim from music critics, with many labelling it a breakup and female empowerment anthem. The song was nominated for British Single of the Year at the 2018 Brit Awards and appeared on year-end lists from publications including Billboard, The Guardian and The New York Times.
Commercially, the song became Lipa's first number one single on the UK Singles Chart and reached that position in five other territories. As of March 2021 it is the most streamed song by a British female in the UK and it broke the record for the most weeks on the US Mainstream Top 40 chart. Additionally, it became Lipa's first top 10 entry on the US Billboard Hot 100, peaking at number 6. The song is certified multi-platinum in 13 territories, including a quadruple platinum in the UK and a diamond award in France and Poland. The song's commercial success has been attributed to the popularity of its music video.
The music video for "New Rules" was directed by Henry Scholfield and takes place at the Confidante Hotel in Miami. It features Lipa staying at a hotel room with her friends, who prevent her from getting back together with her former boyfriend. The visual was met with critical acclaim, many of whom commended its themes of female empowerment. It made Lipa the youngest female artist with a video to surpass one billion views on YouTube.
The video was nominated for British Music Video of the Year at the 2018 Brit Awards and Best Choreography at the 2018 MTV Video Music Awards. Lipa promoted the song with performances at the 2017 BBC Radio 1 Teen Awards, 2018 Brit Awards and 2018 Billboard Music Awards. Remixes by Alison Wonderland, Kream and SG Lewis were released for further promotion.