Benn Jordan | How Brands Manipulate You To Be Loyal

A deep dive into why you take it personally when someone buys different things than you. I'm so excited to see who buys adspace for this one.

00:00 - Welcome

00:59 - Social Identity Theory

05:05 - Loss Aversion

09:24 - Vintage Apple

12:30 - Modern Apple

15:30 - iDentity

18:03 - Letz b frens

Benn
Jordan