Barbie's Insane Marketing | Becoming a Billion Dollar Movie

Barbie is a 2023 American fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach.

Based on the Barbie fashion dolls by Mattel, it is the first live-action Barbie film after numerous computer-animated films and specials.


The film stars Margot Robbie as Barbie and Ryan Gosling as Ken on a journey of self-discovery following an existential crisis.


It features a supporting cast that includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.