Here, for the first time in its entirety, is the full length documentary by Alexa Chung for British Vogue. Guided by questions from the viewing public from all over the world, Chung investigates fashion from the inside out.
Rather than a world that is frivolous, elitist and unprofitable, Chung proves that as an art form, an industry and most of all as a career choice, fashion can be underrated and holds masses of opportunity for anyone who wants to get involved.
More than this, she shows that from Olivier Rousteing to brand-new graduates, there's heart, dedication and humour.
00:00 - Introduction
03:20 - How to Break into the Fashion Industry
11:20 - How to Become a Fashion Designer
20:53 - Positive Body Image and Diversity
30:13 - Fashion Buyer and What is a Trend Forecaster
41:25 - Feminism In Fashion
53:24 - Social Media at Balmain with Rousteing
Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between.
Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.